We Don't Just Talk About It!

To put it plainly, advertising takes time, patience and repetition. There is no miracle pill, so to speak, when it comes to finding and keeping customers. You need a good product. Positive word of mouth will be nonexistent if the product isn’t worthwhile.

Second you need a consistency. Customers want a consistent experience in both service and end product.

Thirdly, you need a marketing strategy. Logo design, Website design, and Ad layout should be combined to effectively reach your target audience on all fronts.

1. The first time a man looks at an ad, he doesn’t see it.
2. The second time, he doesn’t notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it.
5. The fifth time, he reads the ad.
6. The sixth time, he turns up his nose at it.
7. The seventh time, he reads it through and says “Oh, bother!”
8. The eighth time, he says “Here’s that confounded thing again!”
9. The ninth time, he wonders whether it amounts to anything.
10. The tenth time, he will ask his neighbor if he has tried it.
11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing.
13. The thirteenth time, he thinks it might be worth something.
14. The fourteenth time, he remembers that he wanted such a thing for a long time.
15. The fifteenth time, he is tantalized because, he cannot afford to buy it.
16. The sixteenth time, he thinks he will buy it someday.
17. The seventeenth time, he make a memorandum of it.
18. The eighteenth time, he swears at his poverty.
19. The nineteenth time, he counts his money carefully.
20. The twentieth time he sees the ad, he buys the article or instructs his wife to do so.

Thomas Smith in London 1885, taken from Guerrilla Marketing by Jay Conrad Levinson.